Financial Calculators

Mark Up Calculator

Determine selling price, margins, and gross profits based on wholesale cost and markup percentage. Fast online pricing tool.

Reviewed by David Miller, CPA (CPA, M.S. Finance (NYU Stern))

Verified for accuracy•Updated 2026

Interactive Calculator

1. Provide Details

Wholesale Item Cost ($)

Markup Percentage (%)

2. Output Results

Calculated Selling Price70.00 $

Gross Profit20.00 $

Profit Margin28.57 %

How to Calculate: Formula & Steps

Applies markup to the item cost to find the selling price. Profit margin is calculated as (Price - Cost) ÷ Price.

Formula Used:Price = Cost * (1 + Markup%)

Step-by-Step Calculation Example

An item costing $50 marked up by 40% will retail for $70, earning a $20 gross profit (28.57% profit margin).

Common Mistakes to Avoid

Setting markup under the belief that it equals profit margin. E.g., a 20% markup is actually a 16.6% margin, which may under-budget operations.

Practical Use Cases

Retail product pricing
Manufacturing quote estimations

Expert Tips

Analyze local competitor markups to ensure your selling price remains in line with retail expectations.

Disclaimer

This calculation tool is provided for educational and informational estimation purposes only. Results are based on mathematical formulas and user-supplied parameters. They do not constitute formal underwriting, financial, tax, engineering, or legal determinations.